Launched in May 2022, Better Baskets educates and empowers customers to help them make better choices, leading to better baskets. Having identified many of the barriers preventing customers from making the best choices for themselves, their health and the planet, Tesco set out to address those barriers and make better choices more affordable and more accessible. With clear signposting in store, Better Baskets zones feature products with distinct benefits, such as:
- foods that are high in fibre
- plant-based options
- low- and no-alcohol drinks
- snacks and treats under 100 calories
- and products that have reusable, reduced and recyclable packaging.
From smart snacking to products that help you reduce the amount of meat you eat, feel better about the food you buy with these Better Baskets-approved products.
Acknowledging that price is often a significant barrier, Tesco sets out to ensure that Better Baskets products are consistently great value, whether at Clubcard Prices, Low Everyday Prices or in Aldi Price Match.
Take a look at our Better Baskets recipes. They're all delicious, easy-to-make, and meet our Better Baskets recipe criteria, outlined below:
- healthy recipes with an associated health benefit
- containing 3+ food groups and 2 of your 5-a-day
- source of fibre
- making the most of seasonal, British produce
- planet-friendly, in terms of both produce origin and packaging materials
- low-cost and affordable.
